The Challenge

The store was invisible in organic search, relying entirely on a €2,000/month PPC budget. The site suffered from 1,400+ crawl errors and poor mobile performance (6.8s load time).

The Strategy

• Infrastructure: Migrated to a VPS with Nginx and Redis, reducing TTFB from 2.1s to 0.4s.
• Technical Fixes: Resolved redirect chains, fixed robots.txt, and implemented canonical tags.
• Content & Authority: Mapped topical clusters and secured 80+ contextual backlinks.

The Challenge

No existing SEO strategy, four sites on slow shared hosting, and a lack of dedicated personnel.

The Strategy

• Team Leadership: Hired and onboarded specialists; implemented weekly sprints and KPI dashboards.
• System Integration: Developed a custom WordPress suite for 1C ERP synchronization.
• Content Engine: Produced 200+ pages of high-authority motorcycle guides.

The Challenge

Zero visibility in France and English-speaking markets due to broken hreflang implementation.

The Strategy

• Structural Consolidation: Fixed URL structures and implemented a full hreflang matrix.
• Local Intent Research: Conducted market-specific keyword research for FR/EN markets.
• Global Authority: Targeted outreach to French trade publications.

The Challenge

Failing Core Web Vitals (LCP, CLS, INP) resulting in ranking drops.

The Strategy

• Asset Management: Deferred render-blocking JS and optimized third-party pixels.
• Modern Delivery: Automated WebP conversion and implemented responsive images.
• Stability: Eliminated Layout Shift (CLS) by adding explicit dimensions to images.

The Challenge

Solid rankings but low CTR (2.1%) compared to competitors using rich snippets.

The Strategy

• Mass Deployment: Implemented JSON-LD for 800+ products (Price, Rating, Availability).
• SERP Real Estate: Added FAQPage schema to high-traffic informational pages.
• Local Trust: Integrated Organization and LocalBusiness schema.